You went to a nearby Starbucks to grab your favorite coffee. While taking your first sip, you realize it tastes different from other Starbucks stores. You want to leave your feedback regarding it. One way to do this is by talking to the Barista. However, the chances of that feedback reaching the store manager or someone else who looks after quality are very low. So, how can companies make sure they receive such feedback?
QR Code Forms is your answer. You can paste these QR Code forms in your stores. Whenever a customer wants to leave feedback, they scan it and leave their feedback. It’s as simple as that.
What are QR Code Forms? Why Use Them in Offline Interactions?
The hype around QR Codes in marketing is real. In fact, QR Code creation grew 323% from 2021 to 2023 according to Uniqode’s QR Code Trends report.
They can transport potential customers in a jiffy directly to your online destination – be it a website, a giveaway landing page, or a lead-generating download. Through QR Codes, you can also collect customer feedback and understand their sentiments through QR Code forms.
This article will focus on QR Code forms and ways to turn offline interactions into customer feedback.
Offline interactions and customer insights are more closely connected when using QR Code forms. For example, let’s say you want to promote your new sneaker line in the store. But before that, answer the following questions:
- How interested are people in the product? Is there a demand?
- Have you conducted a survey of sorts?
- What channels do people prefer?
- Is there a touchpoint where your customers can provide feedback?
Well, figuring out what customers feel is a big deal if you want your campaign to hit the mark. According to Forbes, brands that focus on their customers tend to make 4-8% more than those that don’t.
One trick to knowing what your customers are thinking is using QR Code forms. With a QR Code on the tabletop, standees, posters, banners, manuals, menus, packaging, billboards, etc., you can direct prospects to a quick form that measures brand awareness, captures their initial impression of the design, and even lets them provide feedback on social media channels and trends.
QR Code forms also let you measure your marketing campaign’s effectiveness, identify improvement areas, and optimize your creativity for better customer engagement.
Top Benefits of QR Code Forms for Customer Feedback
QR Codes are now a common tool, altering how businesses connect with people. They’re mostly linked with digital marketing but also improve offline customer engagements. Here are three benefits of QR Code forms in offline interactions.
- Improved accessibility
Offline engagement is best for garnering attention, but converting that interest into action can be challenging. QR Code forms help consumers engage with a brand instantly.
For instance, L’Oréal, a cosmetic brand, used QR Codes in magazines to promote its products, provide helpful information, and get customer feedback instantly. All it took was a second to scan.
Similarly, you can include a feedback QR Code on your storefront, packaging, visiting cards, standees, handouts, banners, menus, etc. This QR Code, when scanned, will lead prospects to your survey form, website, app, or even your social media profile.
A simple scan can change a passive viewer into an active participant. Hence, easy accessibility creates a more immersive brand experience, leaving a lasting impact.
- Faster data collection, real-time feedback, and measurable results
Generic offline campaigns with limited tracking and CTAs are now obsolete. QR Codes help marketers like you to create highly targeted campaigns with specific goals through tracking and analytics.
This feature helps you obtain real-time feedback and customer data (with permission), such as the number of clicks, visitors, customer activity, scan location, type, etc. With the help of customer feedback, you can identify which offline channels, creatives, and coupons resonate most with the customer. This data-driven approach helps consistent optimization for maximum impact.
- Driving conversions and building relationships
Guinness, a beverage brand, used QR Codes that only became visible when filled with beer, transforming its cups into interactive marketing tools. Customers could then quickly scan the QR Code, find exclusive rewards, share their experience on social media, and provide feedback.
QR Codes are known to produce tangible results. These codes provide a direct path to conversion, whether increasing website traffic, boosting app downloads, or generating leads. Moreover, they help boost engagement by providing access to exclusive content, rewards, or personalized experiences.
- Cost-friendly
QR Code forms are more affordable for getting customer feedback, as they don’t require additional hardware such as equipment setups or kiosks and devices.
How to Create a QR Code Form for Offline Interactions
Creating a QR Code form is easier than getting a billboard put up. Solutions such as Uniqode’s QR Code generator provide user-friendly interfaces to build forms with various question types, from multiple-choice options to text boxes. To create a QR Code form, you first need to build a form and then link it to a QR Code. Follow the 2-step process:
- Building the Form
- Select a QR Code generator that lets you create forms with various question types, such as multiple choice, text boxes, and more.
- Consider the information you want to collect and the overall appearance of your form.
- Customize the user experience. You can create an engaging welcome screen and a clear call to action on the thank you page.
- Use logic jumps and calculators to customize the form experience based on user responses.
- Creating the QR Code
Once your form is complete, you can create a QR Code to link to it:
- Use a QR Code maker to create a code that links to your form. You must prefer one that is dynamic, secure, and safe to use.
- Customize and design the code to match your brand aesthetic and make sure it is easily scannable.
- Test your form and QR Code thoroughly.
- You can also provide incentives to encourage form completion.
- Analyze form data to get insights into your potential prospects.
Ways to Use QR Code Forms to Collect Feedback From Offline Channels
As seen earlier, QR Codes allow businesses to time survey requests perfectly and increase response rates. Here’s how you can use QR Code forms to get quick customer feedback through offline channels:
On packaging
Timing is everything when it comes to effective feedback. When delivering products, consider these common pitfalls:
- Customers forget to leave feedback or may leave negative reviews..
- Customers are hesitant to write a review if the product is merely satisfactory.
You can solve this using a QR Code linked to a survey page on the packaging. This helps customers realize the importance of their feedback before they even open the product. It will boost survey participation and encourage customers to share their experiences directly with you rather than publicly online.
Best suited for: Food delivery services and ecommerce brands.
On manuals
Include QR Codes in instruction, assembly, and warranty manuals to improve customer experiences. If customers encounter difficulties, they can scan the QR Code to view a survey and share their challenges.
Best suited for: Electronic brands and manufacturers of products requiring assembly or instructions.
On posters and standees
Many businesses send survey links at events, exhibitions, or retail stores after customers leave. This can lead to low response rates due to inconvenience or forgetfulness. QR Code forms offer a more convenient solution.
Place QR Code forms on banners and standees in high-traffic areas. For example, a QR Code form near the checkout counter in a retail store can encourage customers to provide feedback while waiting in line.
Best suited for: Events, conferences, and workshops.
On restaurant menus
Traditional survey methods, like handing tablets to customers, can be intrusive. QR Code forms offer a more discreet and convenient approach.
Place QR Code forms on menus, bills, or table tents to allow customers to provide feedback at their leisure. This enables you to capture feedback in real-time, such as when a customer is dissatisfied with a dish.
Best suited for: Restaurants, bars, cafes, and hotels.
On tickets
QR Code forms offer a convenient way to collect feedback in industries such as airlines, travel, and entertainment packs. Include QR Code forms on boarding passes, tickets, or other materials to encourage customers to share their experiences.
Best suited for: Airlines, railways, travel agencies, movie theaters, concerts, and shows.
On products
Consider placing QR Code forms directly on products to ensure customers don’t miss survey requests. This lets them provide feedback anytime, even after the initial purchase.
Best suited for: Any product where you want to collect post-purchase feedback.
Best Practices for QR Code Implementation
To get the most out of your QR Code campaign, you must consider these best practice:
QR Code creation and design
- Choose a QR Code generator that lets you customize extensively. Look for customization options for size, color scheme, and error correction to ensure optimal scannability.
- Include error correction to maintain QR Code integrity even when damaged or partially obscured.
Driving QR Code engagement
- A clear call to action within your banner or standee or any other visual channell, such as “Scan to learn more” or “Share your thoughts,” will lead to more scans.
- Include QR Code forms with your marketing analytics platform to get customer behavior and campaign performance insights.
- Ensure the QR Code complies with data privacy regulations such as GDPR and select a generator with robust security measures such as SOC® 2 TYPE 2 certification, SSO login, etc.
Wrapping Up
The answer to a successful offline marketing campaign is exceptional customer experience. You can flip potential customers into loyal ones just by listening to them. That’s why turning offline interactions into valuable customer feedback with QR Code forms is a simple and cost-effective way to get closer to your ROI. It’s not just about the size of your budget but getting the answers straight from the horse’s mouth as quickly and efficiently as possible.
